About
The unseen force, explained.
Why “ghosts”
Market Ghosts started in Pune with an unfashionable belief: most businesses don’t have a marketing problem, they have a perception problem. Fix how the market reads you, build the proof that makes buying feel safe, and most “marketing” takes care of itself.
The name is a job description. We operate behind the brand, unseen, deliberate, while the brand takes the stage. The work is invisible. The results are not.
Founder
Lalit Fartode
Founder & Growth Strategist
Lalit works directly with every client, strategy through execution, with a small senior team and no account-manager relay. The work spans a 104-year-old legacy carrier, one of Pune’s most renowned colleges, and South Bombay’s largest digital community of seniors.
How we operate
Perception before promotion
We fix how you’re read before we spend a rupee amplifying it.
Proof over promises
Every claim on this site has a name, a number, or a case behind it. Yours will too.
Compound, don’t rent
We build assets that appreciate, not campaigns that expire.
Behind the brand, never in front of it
Your name takes the stage. Ours stays in the wings. That’s the job.
Pune roots. India-wide reach. International when the work calls for it.