Sports & Events
Super Galaxy Sports
Launching a cause-led international T20 tournament with retired cricketers.
0 → 1
Research to national PR, end to end
The challenge
The tournament had everything except a market presence: no research, no launch narrative, no assets. Everything the public would eventually see, the story, the film, the coverage, had to be designed before the first match could even be announced.
The architecture
We ran the market research, built the investor and launch presentations, and orchestrated the launch shoot end to end, direction, video editing, and delivery, collaborating with Sachin Salunkhe, Sunil Nikhar, Karunanidhi Dalmia, Shailendra Gaikwad, and Deepak Barge. PR placement was designed into the launch system from day one, not bolted on after.
The results
The tournament launched with a produced film, a coherent narrative, and coverage across PR publications, a public presence built from zero, delivered on deadline.